How can a small local business with no marketing budget use social media to attract more customers?

Last Updated: 03.07.2025 05:23

How can a small local business with no marketing budget use social media to attract more customers?

Place

Good marketing is doing this well.

Perception

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Product

Price

People

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AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

Processes

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

How did you cope when someone you love, dealing with hyper-independence and trauma, felt they needed space to heal alone? Were you able to support them without overstepping, and did you eventually reconnect? How did that journey unfold?

Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

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